Research and Professional Activities
Selected Publications

Books

Getting to Know Esri Business Analyst, Esri Press, Redlands, CA, 2010

GIS Tutorial for Marketing, Esri Press, Redlands, CA. 2007

Peer Reviewed Journal Articles, Proceedings Papers and Book Contributions

“Development of and Student Reactions to an International Accounting GIS Case Problem ,” with Katherine Taken Smith, and L. Murphy Smith. International Journal of Teaching and Case Studies, forthcoming

“RacerGISOnline: Enhancing Learning in Marketing Classes with Web-based Business GIS ,” with Glynn Mangold, Joy Roach, Stefan Linnhoff, Gary Brockway, Kathy Smith, Sam McNeely, Tim Johnston and Terry Holmes.  Marketing Education Review: Special Issue on Teaching Innovation Spring 2014.  

“Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative,” with Glynn Mangold, Joy Roach Duncan and Terence Holmes, Marketing Education Review , Summer 2013.

“RacerGISOnline.org: An Interactive Online Learning Portal for Business GIS Applications,” with Glynn Mangold, Joy Roach, Stefan Linnhoff, Gary Brockway, Kathy Smith, Sam McNeely, Tim Johnston and Terry Holmes.  Proceedings: Society for Marketing Advances, November 2012.

 Esri Spatial Lab Series, 19 SpatiaLabs in Business, Esri Press, 2012

“An Emerging Technologies in Marketing Class for Sophomores,” with Glynn Mangold, Joy Roach and Terry Holmes, submitted to the Journal for the Advancement of Marketing Education, Jan 2013.

“Making the Case for Business GIS Tools in Small and Medium Sized Enterprises,” with Glynn Mangold, Joy Roach and Terry Holmes.  Proceedings: Society for Marketing Advances, November 2011. Winner of Best Paper in Technology Track Award.

 “Business GIS Tools in Marketing 3.0: An Interactive SpatiaLAB Approach,” with Glynn Mangold, Joy Roach, Terry Holmes and Tim Johnston.  Proceedings: Society for Marketing Advances, November 2011.

“Mapping and Profiling Broadband Access in Kentucky,” with Maryam Azimi, Proceedings, International Telecommunications Education and Research Association, April 2011.

“A 200-level Emerging Technologies in Marketing Class,” with Joy Roach, Glynn Mangold, and  Terry Holmes, Proceedings, Society for Marketing Advances, November 2010. 

“Understanding Customers with Geodemographic Profiling,” Application Note in Burns and Bush, Marketing Research with SPSS 6th edition, 2009

“Using a GIS in Market Analysis for a Tourism-Dependent Retailer in the Pocono Mountains,” Journal of Travel and Tourism Marketing, Vol 25, Issue 3 & 4, December 2008.

“Business Analyst as a Teaching Resource in University Entrepreneurship Programs,” ESRI International Educators Users Conference, August 2008.

“The Benefits of Integrated Business GIS Packages for Small Businesses,” Proceedings, Spatial Analysis for Business Annual Conference, Chicago, April 2008.

“Assessing Alternative Delivery Methods for GIS Instruction in University Business Courses,” Proceedings, ESRI International Educators Users Conference, June 2007.

“Integrating Geographic Information Systems (GIS) Into the Marketing Curriculum,” with Glynn Mangold and Terry Holmes, Marketing Education Review, forthcoming.

 “ Integrating GIS Applications into Business School Courses Using Online Business Geographics Modules,” with Glynn Mangold and Terry Holmes. Journal of Education for Business, Vol 82, No. 3, Nov/Dec 2006

“A Modularized Approach to GIS Instruction in Business School Curricula: The GIS Tutorials in Marketing Project”, Proceedings, ESRI International Educators Users Conference, August 2006.

"Integrating GIS Applications into Business Courses Using Online Business Geographics Modules" with Glynn Mangold and Terry Holmes, Journal of Education for Business, forthcoming.

 “Using Online Business Geographics Modules to Disseminate GIS Applications”, Proceedings, ESRI International Educators Users Conference, August 2004.

 “Teaching TSM Courses Online: eBusiness and Business Geographics” and “From Clicks to Clusters and Beyond: Geodemographic Profiling in eBusiness,” with Glynn Mangold, Electronic (CD) Proceedings, MSU Telecommunication Systems and Information Technology Conference, Spring 2003

“Facilitating Student Interaction With Blackboard in a Team Taught Humanities Class,” with Meg Brown,  Proceedings, South Central Modern Language Association, Fall 2002.

“Using ESRI’s Virtual Campus in a Graduate Business Geographics Course,” Proceedings, ESRI International Educational Users Conference, 2001.

 “GeoDemographic Profiling in Entrepreneurial eBusiness,” with Glynn Mangold, Proceedings, 2nd Annual McMaster World Conference on eBusiness, 2001.

"Word-of-Mouth Communication in the Service Marketplace, with Glynn Mangold, The Journal of Services Marketing, 13:1, 1999.

"Problems and Opportunities in Teaching Business Ethics: Report on a Cross Cultural Collaboration Project," with Lidmila Nemcova, Perspectives in Higher Education, Vol.7, 1999.

"Developing Information Technology Skills in the Marketing Curriculum," with Glynn Mangold, Marketing Education Review, Spring 1996. Recipient of 2001 Marketing Education Review Best Article Award.

"Electronic Online Data Retrieval in International Business," with Linda Gillespie Miller, in How to Utilize New Information Technology in the Global Marketplace: A Basic Guide, Fahri Karakaya and Erdener Kaynak editors, Haworth Press, 1995.

"The Current Status of Outcomes Assessment in Marketing Education," with Don Chamberlain and Rob Seay, Journal of the Academy of Marketing Science, Fall 1991.

"Kentucky's Global Marketing Strategy: What Response to the Soviet Union and Eastern Europe," with Ronald J. Kurth and Gary Brockway, B&PA, Fall 1991.

"The Pizza Puzzle" and "(Black)marketing in Rohanda" vignettes and instructional notes, in Business Ethics Cases, Arthur Andersen & Co., S.C., 1991.

"Using Study Abroad Programs in Internationalization Strategies: Why and How," Journal of Education for Business, January, 1989.

"Efes Pilsen in the Turkish Beer Market: Marketing Consumer Goods in a Developing Country" with Hamdi Demirel, International Marketing Review, Spring 1988.

"Export Now: How Regional Universities Can Help," B & PA, Fall 1988.
 

Selected Presentations and Consulting Activities
 

“ArcGIS Online for Organizations and Business Analyst Integration: The RacerGISOnline Example,” Kentucky GIS Conference Workshop, September, 2013.

“ArcGIS Online Pioneers: RacerGISOnline and Comments,” ESRI International Educators Users Conference Plenary Session, July 2013.
 
“RacerGISOnline: Disseminating GIS Instruction: Across the Marketing Curriculum and Beyond,” ESRI International Educators Users Conference, July 2013.

“SpatiaLABs in Business: Level 1; RacerGISOnline, Level 2; Business Analyst,” ESRI International Educators Users Conference, July 2013.

“Enticing Business School Faculty and Their Students to the World of Business Geography,” American Association of Geographers Annual Conference, April 2013.

“Using Community Analyst for Planning and Delivering Social Services,” Collaborative Learning and Unlimited Excellence Conference, April 2013.

“Business GIS for Economic Development,” West Kentucky Small Business Development Center Small Business Seminar, April 2013.

“Online GIS for Your Organization: Community Analyst, Business Analyst Online and RacerGISOnline,” Kentucky GIS Conference Workshop, September, 2012.

"Building a Dynamic, Interactive Organizational Web Presence", "Building a Social Media Presence " and "Building a Social Media Presence" Professional development seminars presented to the Kentucky Small Business Center Directors’ Annual Meeting, Lexington, KY, June, 2012

“Integrating GIS into Business Curricula with Business GIS SpatiaLAB Series,” ESRI International Educators Users Conference, July 2012.

"AAG Panel Session: Curriculum Development in Business Geography,” American Association of Geographers Annual Conference, Business Geography Special Interest Group, February, 2012.

“Esri Business Analyst = Smart Business Analysis,” “Esri Business Analyst and Community Analyst Tools” and “Explore Your World: Murray State University GIS Initiatives,” presented at University of Kentucky GIS Day, Lexington, KY, November 17, 2011.

“Using Locational Technologies to Drive Growth: Yours and Your Clients’,” presented to the Kentucky Small Business Center Directors’ Annual Meeting, Lexington, KY, November 1, 2011

Chair: Competitive Markets Panel: The Future of Telecom Companies, Multi-State Telecommunications Summit, Center for Telecommunication Systems Management, Murray State University, August 2011.

“Kentucky and National Broadband Mapping Project: The Role of CTSM,” presented to the Kentucky General Assembly Joint Committee on Economic Development and Tourism,  August, 2011.

“Institutional Research with a BA Lab: Profiling Local NPR Donors,” ESRI International Educators Users Conference, July 2011.

"Mapping and Profiling Broadband Access in Kentucky,” with Maryam Azimi, Proceedings, International Telecommunications Education and Research Association, April 2011.

“A 200-level Emerging Technologies in Marketing Class,” with Joy Roach, Glynn Mangold, and  Terry Holmes,Society for Marketing Advances Annual Conference, November 2010. 

“Mapping Broadband Internet Availability in Kentucky,” with Brian Kiser, Robert Hanson, and Xuichao Chi, Kentucky GIS Conference, Frankfort, KY, October 2010.

 “Using the CLEP Exam for Advanced Placement for Non-Traditional Students,” Panel presentation at Council for Postsecondary Education Workshop on Serving Adult Students, November 2010.

“The Role of Faculty Review Committees in CLEP Test Development,” with John Alberti, Kentucky Council for Postsecondary Education Conference on Serving Adult Learners, Frankfort, KY, October 2010.

“Making Money with Google,” MSU Regional Business and Innovation Center Workshops in Madisonville and Mayfield, KY, June 2010.

Entrepreneurial Business GIS Education with a Business Analyst Learning Center,” Proceedings Presentation, ESRI International Educators Users Conference, July 2009.

“Toward a Structured Business GIS Credential,” Panel Discussion, Academic Track,  ESRI Business GIS Summit, July 2009.

“Business Analyst as a Teaching Resource in University Entrepreneurship Programs,” ESRI International Educators Users Conference, August 2008.

GIS Tutorial for Marketing as a Teaching and Learning Resource,” Spatial Analysis for Business Annual Conference, Chicago, April 2008.

“GIS Tutorials: Teaching with GIS Tutorial for Marketing,” ESRI International Users Conference, June 2007.

“The Evolution of Business GIS Instruction at MSU’s CBPA,” Kentucky Association of Mapping Professionals, Annual Meeting, May 2007.

“Kentucky Businesses in a Global Market” and “The State of Global Telecom” panelist at MSU Center for Telecommunication Systems Patterns of Distinction  Conference,  April 2007.  

“Mainstreaming GIS Instruction in Marketing: The GIS in Marketing Project,” ESRI GeoInfo Business Summit, Boston, MA, April. 2006.

 “eBusiness Resources for Entrepreneurs,” presented at MSU Center for Telecommunication Systems Patterns of Distinction Conference, April 2006

 “Faculty/Staff Advisory Committees: Integrating International Studies into the University Community”, with Michael Basile, Association of International Education Administrators Annual Conference, February 2004.

 “Teaching TSM Courses Online: eBusiness and Business Geographics” and “From Clicks to Clusters and Beyond: Geodemographic Profiling in eBusiness,” with Glynn Mangold,  served Chair for both GIS sessions, MSU Telecommunication Systems and Information Technology Conference, April 2003

 “Developing eBusiness Strategies,” Economic Development Conference of the Center for Telecommunication Systems Management and West Kentucky Corporation, Spring 2002.

 “Using ESRI’s Virtual Campus in a Graduate Business Geographics Course,” ESRI International Educational Users Conference, Summer 2001.

“Learning by Doing; Teaching eCommerce with eBay,” 2001 KenTenn Conference Spring 2001, and (with Heath Keller) Kentucky Virtual University Scholarship of Teaching Conference, Summer 2001.

“ECommerce: Measuring Market Potential and Taking Advantage,” Meeting the Experts, Analyses of Telecommunications Growth, Risk and Investment, MSU Center for Telecommunication Systems Management Inaugural Conference, October, 1999.

"Using the INTERNET for Instruction," with Linda Ferrell, Professional Development Workshop for the Southwest Marketing Association Annual Conference, March, 1999.

"Problems and Opportunities in Teaching Business Ethics: Report on a Cross Cultural Collaboration Project," with Lidmila Nemcova, Alliance of Universities for Democracy Annual Conference, November, 1998.

"Word-of-Mouth Communication, Personal Experience and Satisfaction in the Consumer Purchase Decision," with Glynn Mangold, Proceedings, Atlantic Marketing Association, Fall 1997.

Presenter at several export support seminars in Hopkinsville and Paducah, 1995-97.

"The Global Marketing Debate and the European Union," presented to Europe in Transition Professional Development Seminar, Regensburg, Germany, 1994.

"Marketing as a Corporate Way of Life," presented to Tennessee Valley Public Power Association Customer Service and Communication Conference, 1993.

"Marketing in the Virtual Organization," presented to Europe in Transition Professional Development Seminar, Regensburg, Germany, 1993.

"Business Education in the United States," with Linda Gillespie Miller, Hungarian/American Society of Business Educators Annual Meeting, April 1991, Pecs, Hungary.

"Eight Strategies for Achieving Integration of Language and Business Instruction" with Nancy Jedan, Proceedings, Conference on Languages and Communication for World Business and the Professions, 1989.
 

Teaching and Research Awards
 

Co-recipient of Esri Special Achievement in GIS Award with Department of Geosciences and other campus GIS users, July 2013.

Outstanding International Service Director’s Award, IIS International Honors Day, May 2013.

Co-recipient of Cengage Teaching Innovation Award at the 2012 Society for Marketing Advances Annual Conference for “RacerGISOnline.org: An Interactive Online Learning Portal for Business GIS Applications,” with Glynn Mangold, Joy Roach, Stefan Linnhoff, Gary Brockway, Kathy Smith, Sam McNeely, Tim Johnston and Terry Holmes.  Proceedings: Society for Marketing Advances, November 2012.

Co-recipient of Best Paper in Technology Track Award at the 2011 Society for Marketing Advances Annual Conference for “Making the Case for Business GIS Tools in Small and Medium Sized Enterprises,” with Glynn Mangold, Joy Roach and Terry Holmes.  Proceedings: Society for Marketing Advances, November 2011.

Recipient of Bene Mereti Award presented by the Faculty Senate and Rektor of the University of Regensburg for Outstanding Contribution to the Internationalization of the University, 2010

Recipient of IIS Award for Exceptional Contribution to Internationalization, 2006.

 Recipient of Sandra Flynn Outstanding Professor Award, given by Murray State University’s International Student Organization, 2003.

 Recipient (with Glynn Mangold) of 2001 Marketing Education Review Best Article Award, 2001

 Departmental nominee for Regents' Teaching Excellence Award, 1994.

 Recipient of College's Outstanding Teacher Recognition Award, 1993.
 

Selected Professional Development and Service Activities
 

Educational Testing Service representative to College Board CLEP in Marketing  Advisory Committee, 2006-present 

Acquired and installed ESRI’s Business Analyst 9.1 25 seat Lab Pack in eCommerce and Business GIS computer lab with 2005 Texas data, Summer 20006, updated to 9.2 and Kentucky data, Summer 2007. 

Presented CBPA Faculty Development Session entitled ”Web-based GIS Tools for CBPA Classes,” Spring 2006. 

Chair, Educational Testing Service Major Field Test Faculty Advisory Committee, 2006 to present

Faculty committee member, Educational Testing Service MBA Major Field Test Advisory Committee, 2006 to present, chair 2009 to present.

Chair, University International Studies Advisory Committee, 1999-2013

Director of Regensburg Exchange Programs and Chair of committee which administers Regensburg exchange programs including two way student exchange, and faculty and staff professional development seminars, 1991 to present

Co-organizer and presenter, Europe in Transition Professional Development Seminars in Regensburg, Germany, 1993 to present

Program Faculty and Resident Director, Semester in Regensburg Program, Fall 1992.

Co-author and Co-director (with J. Milton Grimes) of Regensburg Project Grant Proposal which was awarded a grant of $10,000 by the AACSB and AAC, Fall 1991.

Co-author (with Marcie Johnson, Interim Director of the Center for International Programs) and Collegiate Administrator of the European Community Scholar-in-Residence Program, Fall 1991-Spring 93.
 

Selected Professional Organizations and Conferences
 

ESRI GeoInfo Business Summit, 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013
ESRI Annual Educators Users Conference, 2001, 2002, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013
ESRI Annual Users Conference, 1999, 2000, 2001, 2002, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013
MSU Annual International Conference in Telecommunications Systems, 2001, 2002, 2003, 2004, 2005, 2006, 2007
AACSB Accreditation Workshop, 2003
NACHA eCommerce Conference, 1999, 2000, 2001

Alliance
of Universities for Democracy, 1992, 1994-97
Academy
of International
Business, 1985-97
 
National and/or regional conferences, 1987, 1988, 1989, 1990, 1995, 1997

Kentucky
World Trade Center
, 1991- present
Association for Global Business, 1994-99

Bluegrass
International Trade Association, 1989-91
AMA Microcomputers in Marketing Education Conference,1984, 1986, 1989
EMU Conference on Languages for World Business,1988, 1990, 1991
AASCU Globalization and Business Education Conference, 1988
AAC/AACSB Internationalization Conference, 1990
Arthur Andersen Business Ethics Conference, 1990, 1992
Hungarian/American Society of Business Educators, 1991, 1992