MKT 685: Business Geographics for Managers 
Course Overview

CATALOG
DESCRIPTION:
Business geographics (BG) refers to the specialized application of geographic information systems (GIS) concepts and tools to the analysis of business problems. As these tools become integrated into corporate information systems, managers in all fields must learn to apply them effectively in business decision making. In this course, students will develop these skills by learning the basic operations of GIS software and by completing several business geographics projects using this software and a variety of data sources.
  
ASSIGNMENTS:
  1. Two 100 point examinations covering text materials, readings and exercises, one of which will constitute the course final examination.
  2. Three 50 point business geographics projects.
  3. Successful completion of ESRI's Learning ArcGIS 9 online course.

 

  
TOPICS:
Text and Readings Topics
Concepts and Theories of GIS in Business
Techniques and Methods of GIS for Business
Costs and Benefits of GIS in Business
GIS as Spatial Decision Support Systems
Strategic Positioning of LBS
GIS in Health Care Systems
GIS in Marketing
Spatial Analysis of Retail Loyalty Program
Isobord's GIS Routing Solution
GIS and the Future of Business IT
 Software Training and Projects
Learning ArcGIS 9 Virtual Campus course
Seeking and Evaluating Marketing Opportunities
Working with Community Tapestry Data
Developing a Targeted Promotional Campaign
Planning a Merchandising Strategy
Developing and Integrated Marketing Communication Program
Prospect Profiling
International Market Assessment and Expansion
Retail Site Selection
Managing Sales Territories