MKT 685: Seminar in Enterprise Business GIS
Course Overview 

Enterprise Business geographic information systems (GIS) extend the power of Integrated Business GIS systems by merging them into existing enterprise information resources.Students in this course learn to extract organizational data for use in Business GIS systems, create Business GIS data modules for distribution to decision makers and design Web-based Business GIS resources for dissemination across the enterprise.Course activities include readings, completion of modular Business GIS projects and a customized Business GIS research project for an external organization.3 Credit hoursPREREQUISITES: MKT 485, MKT 684 or GSC 521or consent of instructor


  1. A 100 point midterm examination
  2. One 50 point online mapping project
  3. Two 50 point individual Business Analyst projects
  4. One 100 Business Analyst project for client organization
  5. A 100 point final examination


Introduction to GIS
Basic tools of GIS
Business mapping for organizations
Business Analyst applications in;
  Environmental scanning and market area analysis
  Site Selection without customer data
  Site selection with customer data
  Sales territory design
  Customer profiling and targeting
Business Analyst research project for client organization
ArcGIS Desktop 10.1
Business Analyst Desktop 10.1