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General Topics;
Globalization, Marketing Strategies, Firms |
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Secrets of
Intangible Wealth |
A new perspective on dynamics of economic
development |
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Wendell Berry on Globalization |
Kentucky's Wendell Berry examines
globalization and localization |
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Policing Bogus
Green Marketers |
Tracking down false green marketing claims |
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Marketers Focus on "Global
Tribes" |
Worldwide tribes, often connected
electronically, draw marketers attention |
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Capitalism vs Democracy |
Reflections on the 2005 elections in Japan and
Germany |
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Nescafe Integrates
Bloggers and Ads |
How Nescafe uses bloggers to distribute and
create ads |
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TV Ads Come to Cell
Phones |
Pushing television ads to cell phones in
Europe and the US |
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"Conquesting" Competitors
on the Web |
Using well placed banner ads to "conquest"
competitors |
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All Clad |
Difficulties in discounting a premium brand |
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Starbucks Controversial Branding |
Ethiopia challenges Starbucks brand names of
its coffee regions |
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Ethiopia's Branding Strategy |
Ethiopia develops its own coffee branding
strategy |
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Unilever's
Emerging Market Strategy |
Unilever seeks to build sales with new brands
in emerging markets |
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Anthropologists Study Customers |
Companies use trained anthropologists to
understand their customers |
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Japanese Context Ads |
Context ads integrate ads with media content,
sometimes seamlessly |
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DaimlerChrysler Ads |
Cultural issues in corporate advertising |
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Using Sounds to Build Brands |
How sounds affect brand perceptions |
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Global Advertising for
World Cup |
Advertisers seek global themes for 2006 World
Cup |
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Measuring
Effectiveness of Sports Ads |
New service measures value of sports
sponsorhips |
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Marketing Beer to
US Hispanics |
Marketing programs aimed at young Hispanics
draw criticism |
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Small Firms Use Guides Overseas |
How small firms use consultants for
international marketing |
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James Bond Switches Vodkas |
Exemplifies the value of product placement |
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Retailing to Upscale Jetsetters |
Luxury brands vary offerings to attract
upscale travelers |
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Technology Glut in Telecomm |
Telecomm technology outpaces demand |
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Tobacco Invades the World Cup |
A smoke free World Cup? Not if tobacco
advertisers can help it |
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Christmas in Earlier Wars |
Celebrating Christmas in times of wartime
shortages |
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Science and Culture |
A new look at the "cultural groundings of
science?" |
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Reverse Globalization |
Globalization as a two way technological
street |
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Sony's FSA's |
Sony rediscovers its firm specific advantages |
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Sony Seeks iPod Killer
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Sony must overcome internal problems to
respond to iPod competition |
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Saudi Women Meet With Hughes
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Bush administration public relations envoy
Karen Hughes meets with Saudi Women |
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Asia |
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Google Uses Music to
Enter China |
Free music, intellectual property and
competition for Google in China |
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Cell
Phone Advertising Grows in India |
Ads delivered to cell phones grow rapidly in
wired Indian market |
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Campbell's Plans for
China and Russia |
Campbell Soup tackles worlds largest soup
markets |
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Rethinking the
India Back Office |
Firms are adjusting their use of back office
services in India as costs rise |
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Vietnam's Fast Food Firms
Emulate McDonald's |
Vietnamese fast food firms beat McDonald's to
the punch |
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China's Baby Boom in Year
of the Pig |
Births are up as couples plan to have children
in auspicious year |
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China's Year of the Pig Ad
Ban |
China bans ads featuring pigs in deference to
Muslim population |
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India's Designer
Fashion Market Grows |
As India's economy grows, so does the demand
for designer clothes |
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China Selects Firms |
An example of industrial planning for global
competition |
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Toy Design Piracy in China |
Counterfeiting in the Chinese toy market |
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New Balance's New Competitor |
The new competitor? It's Chinese
supplier |
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Counterfeiting in China |
The difficulties of combating counterfeiting
in China |
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Wal-Mart's Ethical
Code in China |
Wal-Mart's efforts to reform Chinese business
practices through market power |
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Chinese Web Retailers
Beat US Rivals |
Homegrown Chinese retailers succeed against US
competitors |
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Dell In China |
Dell enters the Chinese marketing with online
direct marketing |
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Burger King Targets Shanghai |
Burger King plans to enter Chinese market
starting with Shanghai |
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Chinese Beer Ads in Texas |
Chinese brewery builds on Yao Ming's success |
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Chinese Ad Spending Up
in 2005 |
Chinese ad spending way up as marketers target
more affluent consumers |
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Macho is Back in China |
Recent trends in promotion to Chinese men |
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Li Ning's Chinese Sneaker Firm |
Gold medal gymnast challenges Nike in China |
Whale Blubber for Sale? and
Japan's
Proposal |
Can a Norwegian whaler sell blubber in Japan?
Time for more whaling? |
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Wal-Mart Adjusts in Japan |
Wal-Mart's difficulties at home and in Japan |
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Money Laundering in India |
Keeping currency clean to support economic
growth |
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Online Math
Tutoring From India |
US students learn math online from tutors in
India |
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The Americas |
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Major Brewers Turn
Crafty |
Large brewers respond to competition from
craft beers |
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Introducing Sambazon into the USA |
First to market problems with Brazilian aēaķ
berry juice |
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McDonalds in Oaxaca |
Fast food vs. slow food in southern Mexico |
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Latin American
Income Chasm |
Income discrepancies hinder growth across
Latin America |
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Trade Fair in Cuba |
Castro samples US food products |
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Busch Ponders Liquor
Market |
Anheuser Busch considers liquor products, as
beer sales flatten |
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Brand Piracy Goes Both
Ways |
Violations of Mexican intellectual property in
US market? |
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Converse in Brazil |
Counterfeiting(?) in world markets |
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Europe |
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Ads Abound in New Heathrow
Terminal |
New Heathrow terminal illustrates power of
transit advertising |
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European Car Ads Under
Pressure |
European ads for larger, more powerful cars
draw criticism |
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German 2005 Elections &
Reform |
German election results, angst and the reform
process |
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Czech Republic - On Two
Beers a Day |
Brewery tour exploits beer tourism in the
Czech Republic |
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Volkswagen on the Road in US |
Volkswagen AG studies US drivers to improve
market position |
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Polish Outdoor Ads |
Polish billboard advertisers respond to lost
beer, tobacco sales |
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Enlargement and the Euro |
How the EU's new members will transition to
the Euro |
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Proposed EU Constitution |
Proposed constitution consolidates power,
streamlines procedures |
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The Euro's First Christmas |
Glad and sad tidings from Euroland's first
Christmas |
