Resources    Articles   Business Databases


WWW Resources for Global Marketing Research
Provided by Dr. Fred Miller, Hutchens Distinguished Professor of Marketing and Business GIS, Murray State University

Library Resources

Kentucky Virtual Library Library of the Kentucky Virtual University. If challenged for access use the USERID: academic and PASSWORD allen4 combination to get in
Waterfield Library Murray State's Library's collection of online resources
MSU Online Catalog Online catalog to the Waterfield Library
World Newspapers Google's collection of links to newspaper sites around the world

Global Economic, Trade and Advertising Information

CIA World FactBook
and Rankings
One of the most widely used country data sources, with an additional link to the new country ranking tables Includes a wide range of statistics, ranking, mapping, graphing and correlation capabilities Study developmental trends in longitudinal graphs and maps, Class example
Gapminder Income Distribution Graphs Study global income distribution trends in longitudinal graphs
International Population Pyramids US Census Bureau's collection of national population pyramids using historical and projected data
AdAge Global Marketers Report 2003 edition of Advertising Age's Global Marketers Report
World Bank Country index with developmental data and Country at a Glance profiles and ICT tables and Data Profiles.   See also the topic tables for specific types of information, including media data.
Income Distribution Table World Bank income distribution data in pdf format
UNICEF UNICEF statistics on women and children by country
Index of Economic Freedom
Heritage Foundation and Wall Street Journal's analysis of countries' economic policies and freedoms - Explanation of Terms and Methodology
World Audit World Concerns audit countries' levels of democracy
Business Week's Top 100 Brands The strongest of global brands according to Interbrand
Social, Economic and Political Change Jump station site for information on these topics
Globus & NTDB on STAT-USA Fee based system of the US Dept of Commerce
Jerry Sullivan's Site A jump station site for international business resources
PopNet Country specific demographic, economic and social data
Emerging Market Indicator A summary of economic statistics for emerging markets
International Business Resources A collection of resources maintained by the UNC library
Global Edge International trade data and resources
International Business & Trade A collection of resources maintained by KU's business library
The Global Gateway Thunderbird's collection of international business links
International Business Homepage SUNY's collection of international business resources
Countries and Regions US Dept of State information site, see also Background Notes

Cultural, Social and Historical Information Sites

Global Gateway Library of Congress collection of international cultural sites
Doing Business Abroad Business related cultural information
Speakeasy Language and culture resources for various countries
Web of Culture An intercultural management training organization
Getting Through Customs Cultural advice for international travelers Information on business practices in various countries
Global Info Network Global eBusiness information source
AdAgeGlobal Advertising Age's collection of international advertising data
Adeater A searchable database of TV ads from around the world


Country Information Resources

Regensburg Business Site Information site in English for Regensburg, Germany
Portals to the World Library of Congress collection of country information sites
Yahoo Finance: Currency Currency exchange rates and historical patterns
The Economist Country Briefings Background information and current news from The Economist
BBC International News Choose a region of the world and select your country from the dropdown box at the bottom of the page, overview and history
International Trade Administration US DoC's Export Resources site
WorldWideTax Corporate, individual and value added tax rates around the world
Business Poland The largest collection of resources for doing business in Poland
Central European Business News Daily news updates for doing business in Central Europe
Thunderbird Country Links Country data sources collected by Thunderbird in Phoenix
CountryWatch Extensive collection of up to date country information and news
Hong Kong: City of Life The Hong Kong Tourist Association site with an excellent collection of cultural and historical materials
LSU's International Webliography Extensive links to country information sites
Country Commercial Guides State Dept's valuable series of country-specific trade information, including infrastructure and distribution data
Dept of State Background Notes Country overview compiled by the US State Department
Adeater A global MPEG database of commercials Collections of information on 220 countries
Area Handbook/Country Studies US Army's comprehensive studies of select countries
Doing Business In Series Ernst and Young's collection of country specific guides

Trade Services, Trade Leads and Global eBusiness Sites

Global Retailing 2004 Deloite and Touche's annual report on global retailing providing useful information on firms and countries
JETRO Japanese External Trade Organization's US site
FITA's Web Trade Resources A jump station site for trade resources and trade leads
Trade Compass A global system connecting world traders
TPN A global system for facilitating eBusiness interactions A global system of trade leads for buyers and sellers
WorldClass Supersite Jump station for international business information sites Information on corporations around the world A global source of business information

Course PowerPoint Presentations by Chapter/Topic: 
,3,4,5/6,7,8,9,10,11,12,14,15,16, SPSS

Download Excel file for Export Pricing and Pro Forma Income Statement projects
Download SPSS file for market research statistical analysis. DB & BG Modules
Download Euromonitor Beer Market Reports for Asia, Europe or Latin America
Global demographic and wealth data in map format
MSU Business GIS modules

Background material for Hofstede research project exercise
Review articles on global marketing topics
 International Beer Commercials YouTube group
Videos:  Cultural Passport, Chinese Management, Cola Wars, International TV Ads, KFC in Japan

Last updated 08 February 2008. İFred Miller, 2008
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