Department of
Management, Marketing and Business Administration Business GIS in Marketing Courses
MKT 684: Seminar in Integrated
Business GIS
FALL 2012; THREE
CREDIT HOURS Read
Me First
INSTRUCTOR:
LOCATION AND
TIME:
Dr.
Fred Miller
Department of Management and Marketing Fred.Miller@MurrayState.edu
451C BB, Phone 270.809.6206
Office hours: 9:00-12:00 M
& 1:00-4:00 T,Th or by appointment
Web class
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CATALOG
DESCRIPTION:
The term Integrated Business GIS refers to information technology systems
which combine powerful Business geographic information system (GIS) software
with extensive datasets, automated analytical tools, potent visualization
capabilities and robust reporting capabilities. In this course, students
will learn about the role of these systems in business decision making and
how to apply Integrated Business GIS tools to business decisions such as
competitive analysis, site selection, customer profiling, sales management
and marker segmentation. Course activities include readings and completion
of modular Business GIS projects. Students will also design, conduct and
manage a customized Business GIS research project for an external
organization. Prerequisites: MKT 485 or consent of instructor.
PURPOSE:
Integrated Business GIS systems combine standard GIS tools with
extensive demographic, business and customer lifestyle databases to
produce comprehensive systems for Business GIS analysis. This
combination of resources makes powerful Business GIS analysis within the
range of entrepreneurs, businesses and economic development
organizations of all sizes. The purpose of this course is to increase
students’ understanding of the potential of Integrated Business GIS for
these organizations and to increase students’ abilities to apply these
tools to business decision making in both case-based and real world
settings.
OBJECTIVES:
To complete this course, students must
demonstrate:
a basic knowledge of the role of Business GIS systems in
organizations;
basic competence in Integrated Business GIS software;
the ability to apply Integrated Business GIS tools to a variety
of business problems;
the ability to perform Integrated Business GIS research for a
client organization, and;
effective written and oral communication skills
Master of Business Administration (MBA) Program Learning
Goals: Graduates of the
Master of Business Administration (MBA) Program will:
Goal 1:
Core Business Knowledge ØPossess the current
working body of knowledge in the business disciplines of Management,
Marketing, Managerial Accounting, Managerial Economics, Corporate Finance,
and Quantitative Management Science.
Goal 2:
Strategic Problem Solving and Decision Making ØBe able
to incorporate a strategic perspective into their decision making and
problem solving processes after identifying, analyzing, and applying
relevant data and information.
Goal 3:
Effective Communication ØBe able
to effectively communicate ideas in written professional reports.
Goal 4:
Leadership and Change Management ØBe able
to appropriately incorporate various leadership and change management
theories, including Transformational Leadership, into their organizational
leadership and management activities.
Goal 5:
Global Awareness and Diversity Issues ØBe able
to incorporate external/international forces that impact on business, as
well as understand the various dimensions and advantages of Diversity in the
work place.
Goal 6:
Technology Awareness and Usage ØBe aware
of latest information technology, and demonstrate its usage in and outside
the classroom
Goal 7:
Ethics ØBe able
to incorporate the various ethical perspectives into their decision making
and problem solving processes after identifying, analyzing, and applying
relevant data and information.
GRADED ASSIGNMENTS:
Two 100 point examinations covering text materials and readings, one of which
will constitute the course final examination.
One 50
point Business Mapping Project in three parts
One 25 point individual Business GIS summary report on Tutorial
Chapter 3
One 25 point summary
reports on assigned Tutorial chapter,
One 100 point team based research project report for a client
organization using Business Analyst Online
GRADING SCALE:
Final grades will be based on points
earned as a percentage of total possible points. The following scale will be altered only
for the benefit of the class.
A = 90% and above
B = 80% to 89.99%
C = 70% to 79.99%
D = 60% to 69.99%
E = below 60%
COURSE POLICIES:
Graded assignments are due by 4:30 PM on the date specified. Late
assignments will be assessed a 20% grade penalty.
Students may make up missed examinations only in extremely unusual circumstances
and only with prior consultation with the instructor.
Individual extra work to improve a grade will not be allowed.
All students will take the final exam. The Faculty of the Department of
Management and Marketing expects professional quality performance on all written work
submitted for credit in our courses. Professional quality performance includes; 1) proper
grammatical construction and spelling, 2) logical and clear presentation of content, and
3) neat, well structured documents.
The Faculty of the Department of Management and Marketing expects students to be
prepared for each class meeting. This includes studying assigned material before the class
meeting at which it will be discussed. It also includes participating in class
discussions.
With this reference, the Academic Dishonesty Policies of Murray State University
and the College of Business and Public Affairs are incorporated into this document. These
policies will be enforced vigorously in this course. Copies are available in the classroom
and from the instructor. Students have full responsibility for reading, understanding and
complying with these policies
PREREQUISITES:
MKT 485 or GSC 521
or consent of instructor.
INSTRUCTIONAL ACTIVITIES:
ESRI'sGetting Started with GIS Virtual Campus courses, text/article readings and discussion, Web based exercises, and independent
projects
